Pariah Cosmetics was started on the radical thought of, "what if you don't have to look like everyone else.?"

 

Our founder is Guinevere Johnson, a licensed esthetician and makeup artist. Growing up, she struggled with poverty and her self esteem, looking to the arts as an escape from her insecurities. Shortly after being enrolled in college to become an illustrator, she soon realized that she would be unable to afford the schooling she needed to completion to obtain a degree, so she had to make a challenging decision to drop out of college. 

 

Now searching for her purpose, she discovered her confidence through makeup and decided to focus the use of her artistic abilities to the beauty industry and became a licensed esthetician. Soon after achieving her license for esthetics she started her own beauty studio where she provided services to private clientele. Unfortunately, the global pandemic wiped out what she was beginning to build and brought everything to a halt. Having to close down the business she had worked so hard to build, searching again for her purpose she looked back to cosmetics that brought her so much power and confidence. she found herself bored with the options that the market had to offer and began experimenting with a variety of products as though she could provide a solution to her own problem.